ROLE: ART DIRECTOR
Facets of Wonder (Big idea)
This year, let’s ignite every guest’s shopping journey through a fun, festive and faceted spectrum of celebrations. We’ll evoke emotion and help all feel seen with imagery that magnifies a range of traditions, with dimension revealing even more wonder as guests wander.
We’ll welcome guests into a layered holiday landscape, as traditions unfold across the store. Color stories create clear destinations for the guest to navigate, while shadows and depth show the dimension and diversity behind the design
TARGET TEAM COLLABORATORS: SAMANTHA JIMENEZ, MALLORY HEYER, ALYSSA LILES, ANNIE CAVAZOS, RAUL VILLANUEVA, VANESSA BERGLUND, JESSE GADOLA
ARTIST PARTNER: ADRIAN & GIDI
PHOTOGRAPHER: COLLEEN GUENTHER
ROLE: ART DIRECTOR / DESIGNER
As a Sr. Art Director / Designer for the Printed Weekly Ad & Dealfinder Campaign, I design work for print, digital and social. The work focuses on promotion and communicating value to the guest. I design layouts for print pages based of strategy from merchant planners, cast talent, and lead art direction for photography on set and retouching. I collaborate with copywriters, business planners, vendors and production artists. I also partner with motion graphics teams to design and art direct video for the digital campaign work.
I am part of the team that leads the style guide with the goal of staying up to date with evolving trends, new media and strategic priorities
ROLE: ART DIRECTOR / DESIGNER
As a Sr. Art Director / Designer for the Printed Weekly Ad & Dealfinder Campaign, I design work for print, digital and social. The work focuses on promotion and communicating value to the guest. I design layouts for print pages based of strategy from merchant planners, cast talent, and lead art direction for photography on set and retouching. I collaborate with copywriters, business planners, vendors and production artists. I also partner with motion graphics teams to design and art direct video for the digital campaign work.
I am part of the team that leads the style guide with the goal of staying up to date with evolving trends, new media and strategic priorities
ROLE: ART DIRECTOR / DESIGNER
As a Sr. Art Director / Designer for the Printed Weekly Ad & Dealfinder Campaign, I design work for print, digital and social. The work focuses on promotion and communicating value to the guest. I design layouts for print pages based of strategy from merchant planners, cast talent, and lead art direction for photography on set and retouching. I collaborate with copywriters, business planners, vendors and production artists. I also partner with motion graphics teams to design and art direct video for the digital campaign work.
I am part of the team that leads the style guide with the goal of staying up to date with evolving trends, new media and strategic priorities
CLIENT : TARGET
ROLE : CONSULTANT / STYLIST
I was tasked with problem solving and developing the Ninja bread props for this video . Turns out wire, foam, crazy glue, and puffy paint did the trick to make these cookies come to life on set.
AD : RYAN HANSON
ROLE: ART DIRECTOR
But first, Target.
So much prep goes into making back to school awesome. With everything they want, plus everything they need, and at prices you’ll love, Target is the FIRST, and only destination to get your family ready for school.
We reinforced Target’s affordability by amplifying the week’s top deals across multiple months. With a branded red and white world we created instant brand recognition during a crowded seasonal moment that was unmistakably Target for social, digital, and print channels. We pulled in iconic school graphics, including graph paper and pencil/marker doodles, and offered fresh perspectives for model & product photography.
COLLABORATORS: HEATHER BAHR / BRENDA MANTHE / SARA HALGRIMSON / KRISTINA BRUST / SUSAN GEORGE
ROLE: ART DIRECTOR / DESIGNER
Color-blocking meets “Things Organized Neatly” to help us deliver a new and modern approach to 2019 Back to School campaign. Items live in an object-structured grid to create a highly visual impact while models live in a geometric world that takes color blocking to the next level. Inspired by these two hot trends, we infused their look & feel creating a new way of styling that is both soothing and magical.
COLLABORATORS: SAMANTHA JIMÉNEZ / MIKE FROMELT / MORGAN SCHIFERL/ SUSAN GEORGE
ROLE: ART DIRECTOR
Worked with the team to concept ads that appeared on streaming platforms ( Hulu + Youtube ) for Target Deals Endless possibilities campaign
COLLABORATORS : MICHELLE INTOCIA, SUSAN GEORGE, DEVON HAUGE, HEATHER BAHR
AGENCY: TREAT AND COMPANY
ROLE: ART DIRECTOR / DESIGNER / ILLUSTRATION / TECHNICAL SPEC ILLUSTRATION / STYLE SHEET EXECUTION FOR EACH NEW SKU
With collaboration and efficiency in mind, TREAT and THYMES worked together to bring three disparate collections together with one unified package design. We created a new framework and applied hundreds of SKUs. Colorful artwork provided visual scent cues, and wood tones organized fragrance families. We streamlined design details that not only created consistencies, but resulted in cost savings.
COLLABORATORS : MELANIE HAROLDSON, JILL HOOTEN, JENNY STEVENS, MEENAL PATEL, GRACE MANUEL
ROLE: ART DIRECTOR / DESIGNER
Concepted and executed all creative for Halloween candy 2018 for Target’s weekly ad.
COLLABORATORS: ANNE HEIKE, SUSAN GEORGE
I also illustrate, license art work, and dabble in surface design. Want to see that work? Check it out here.
ROLE: ART DIRECTOR / DESIGNER
Mother’s Day was extra special in 2020. We all desperately needed a reason why to celebrate life and find joy in the middle of a pandemic.
We concepted a multi-channel campaign for Promo that aligned to what the Target brand was doing enterprise-wide while also giving our initiatives a special twist. We took the illustrated flowers originally designed for Store Experience Marketing and we brought them to real life with a crafty touch. We transformed the digital vector illustrations into paper flowers. Dozens of paper flowers big and small were created and then animated into stop-motion. The result was almost magical and so appealing that our stop-motion animation inspired other teams and ended up on a display at the very top of Target HQ.
COLLABORATORS: SAMANTHA JIMÉNEZ, HEATHER BAHR, MYCHA BUECHE, REBECCA SHALLOWAY, SUSAN GEORGE
AGENCY : KNOCK
ROLE : ART DIRECTOR / CRAFT STYLIST + PROPS / DESIGNER
Knock was tasked by to develop content for Best Buy’s #WinTheHolidays campaign. The challenge was to infuse tech into familiar holiday themes.
COLLABORATORS : DAN WESTON, JASON MILLER, KELLY BENSON, KYM MCFARLAN, JEN TROTTER, JASON MILLER, ROBERT CAMPBELL, DALLAS CURRIE, ASHLEY BARLOW, MARYLOU HILDALGO
AGENCY : KNOCK
ROLE : CONSULTANT / ART DIRECTOR / STYLIST
PHOTOGRAPHER : JOHN CHRISTENSON
Caribou / Fairbault wool product collaboration Holiday 2013 social media campaign. Caribou coffee partnered with Knock inc to help promote the partnership between two Minnesota companies - Caribou Coffee + Fairbault Woolen Mills as a way to promote product through Facebook and Instagram, and to drive consumers in store and online. Knock consulted me to bring the vision to life and I acted as an art director / prop stylist + rigged all animation, and assisted in the animation for all sets. Videos were shot as true stop motion.
COLLABOATORS : DAN WESTON, JASON MILLER, AND TOMAS VILLASENOR
ACKNOWLEDGEMENTS: AIGA MN ANNUAL THE SHOW
AGENCY : TREAT AND COMPANY
ROLE : ART DIRECTOR / STYLIST
Minnetonka came to TREAT to help refresh their social media photography style. We Styled their summer / fall styles for 2017 and created a game plan and a styling kit for them to work on internally.
COLLABORATORS : JILL HOOTEN AND MELANIE HAROLDSON
PHOTOGRAPHY : COLLEEN GUENTHUR
AGENCY : KNOCK
ROLE : CONSULTANT / DESIGNER / ILLUSTRATOR
Best Buy approached Knock to help them fill out their gift card assortment with a focus and weddings and infusing tech. Knock brought me in to work on concept, illustration, and layout for this category of card.
COLLABORATORS: JASON MILLER + DAN WESTON
POSTERS for PARKS was staged as a pop-up art gallery at Lakes & Legends Brewing on Thursday, September 27, 2018. The show featured limited-edition posters from 41 local artists and designers to benefit the Minneapolis park system.
screen printed by Afternoon Printing
